Nice package: Klondike bars

My purchase of Klondike bars last night baffled me for a moment. I thought maybe I was standing in the store’s freezer a bit too long and my brain had gone numb, but sure enough, my Klondike bars were in a 4-sided box with a graphic on the front asking the same thing I was “What’s with the box!?” Turns out Klondike ran out of the foil in which their famous bars are wrapped! So instead of pulling back on production, Klondikes are, temporarily, wrapped like a Ho-ho … another product that was once wrapped in foil, but now wrapped in white opaque plastic. It took me a while to accept the change in the Ho-ho and the King Dons, but the Klondike bar doesn’t come in a 4-sided box and the silver foil is darn near iconic. I hope whoever the foil buyer at Interstate Brands is/was finally got his/her act together and some new foil is on the way.

By the way, take a look at the bottom of the 4-sided Klondike box. There is a website address that will take you to a page where you can get a coupon for $1.00 off your next purchase of Klondike bars, foil-wrapped or not.


Scan by moi